Adidas Adidas products in the world of sports

In 1998, the French team wore Adidas logo printed on the ball when serving to win the World Cup, as the world's top sporting goods brand, adidas is also along with France as the world's focal point. By the 2008 Olympics, Adidas is still in the cusp of the world's sporting goods brands. But only in 1992, Adidas is also loss of 100 million U.S. dollars, at that time no one has touched a hot piece of taro, regardless of which company you want to take over Adidas allows the company to profitability are not sure .nike air tairwind 2010 We must ask what makes this once in 1992, no one willing to take the company to become one of the best sports brand in the world? Excellent team 1990, have done nightclub singer, entrepreneur and French cabinet minister Tapie bought Adidas, but the acquisition does not give Tapie was "seriously ill" Adidas bring good luck, 1992 , Penton company has bought 20% stake in Adidas, Adidas took over, but when you see the risks, even the battalion's 20% stake also intends to sell. In 1993, after two to change the owner of Adidas, was sold to an investment company. nike air max tn The investment company from "losses Master" Louis Dreyfus leadership, he served as CEO of Adidas, this time Marketer Strasser, and experienced design and creative genius of Peter Moore has also Join Adidas, two people had been "Air Jordan" people behind the. Adidas has been formed in the plight of a good team. Bull's-eye target - shooting When new management took over the company, the company the following three main series of products: sportswear, sports footwear and athletes to use the hardware device (such as soccer, basketball, racket, etc.). After a period of research and observation,nike air max 90 they decided on their new strategic product positioning, new product strategy, positioning, the key is divided by sports such as football market, basketball market. Divided by sports adidas new product positioning to have a more agile response to market, markets have any problems, nike shox oz Adidas will soon have the appropriate high-level strategies, which address the company emerged 80 years market reaction chain "rust" issue. In addition, movement of people of different levels of consumption are different, the new product positioning to high-profit products emerged in the development of a new brand marketing strategy, there is a degree of relevance. "Low intervention" style of leadership In addition to changes in product positioning strategy, as the Adidas in the history of one of the most successful CEO, Louis Dreyfus's leadership style is more focused on business marketing plan "low intervention", and also because of this "low-interference "Attitude, Louis? Dreyfus as a mere symbolic CEO, rather than the actual nature of the CEO, but it was Louis? Dreyfus such "low intervention" leadership style revived in Adidas thought reform process has played a crucial role. As Louis? Dreyfus's closest partners, Delaney said: "People say he is a business genius, in fact, he did everything just stopped shaking his head refused to start nodded." When we asked: "What we can do this ad?" He would reply: "YES!" When we asked: "What can we do for this money?" Very happy he will be very positive answer: "Can!" In Louis? Dreyfus seems that the success of an enterprise and the leaders have a significant relationship between nike Chaussures leadership style, as corporate leaders, if for his subordinates to make good recommendations for each intervention should come in "mixing" themselves or simply refuse to , then the business is very difficult to fast. In recent years, adidas, not only in design, function breakthroughs, the concept of representative design of the three lines were also set off a new wave of fashion trends in fashion, sweeping the formation of the new generation of young nowadays popular new style, leading the global movement of goods into the the vision of a more diversified nike air max 2010