Adidas outsourcing strategy

If the success of Nike brand, marketing, logistics, combined with the embodiment, then the Adidas brand strategy is not very good in the case of winning margin since the success of cost savings in the supply chain that reflects most vividly. Adidas and Nike are not the same logistics strategy. Nike after long-term development, has established a good logistics infrastructure, using its own logistics system. The Adidas through cost accounting, chose outsourcing their logistics operations, which the logistics system, its not perfect, no doubt, reduce operating costs. Back in 1996, Adidas has decided to apparel distribution business in the United States to the UPS global logistics outsourcing company. A year later, another with CALIBER logistics companies, outsourcing distribution of sports shoes. Adidas has always insisted the international logistics companies to cooperate with these companies so that Adidas had a good benefit, not only significant savings in cost and improved logistics service quality, rapid delivery of its products to customers. Although the distribution link in outsourced logistics company, logistics management, production processes on the same can not be ignored. In the new century, sports goods nike air tairwind 2010 companies increasingly sensitive to cost. As the supply is very large, small changes in unit costs will lead to significant changes in the total cost. Especially with the fierce market competition, sports brand, style replacement soon, sports apparel and footwear sales life cycle has been shortened to 3 months. Faced with this situation, the production and supply chain is particularly important. nike air max tn Adidas has maintained a research and development and foundry interaction, direct that R & D foundry business process, saving time between R & D and production distance. R & D in logistics outsourcing and OEM basis of interaction, Adidas protect its supply chain strategy for winning. Outsourcing of logistics for the expansion of markets,nike air max 90 especially in a high demand market coverage is very important for the industry. The rapid development of the brand in the global movement for nearly 20 years, Adidas has also accelerated its supply chain, the pace of outsourcing of logistics resource integration. After the acquisition of Reebok in the United States, this outsourcing on the global supply chain logistics integration into the global market tool for Adidas. We can see that Adidas logistics outsourcing strategy to expand its market played a key role. Footwear should be changed regularly. nike air force 1 one Because the "maturity" of the shoes may not provide enough support or shock absorption. When your shoes too much inward or outward tilt, the instructions to the replacement of their time. If the soles wear, and also the renewal shoes. Running shoes should be about 300 to 400 miles for each one. Shoes were worn in the bottom sandwich on the cause of chronic foot injury, in addition, sole sandwich need recovery time, if you run every day, or a walking enthusiast, you'd better have two pairs of shoes rotations give them some rest time