Change the culture of Adidas bottom out

In 1998, the French team wore Adidas logo printed on the ball when serving to win the World Cup, as the world's top sporting goods brand, adidas is also along with France as the world's focal point. By the 2008 Olympics, Adidas is still in the cusp of the world's sporting goods brands. But only in 1992 Adidas loss of 100 million U.S. dollars was still, at that time nobody dared to hit a hot piece of taro, regardless of which companies are not sure you want to take over Adidas allow the company to profitability are . nike air max 2009 We must ask what makes this once in 1992, no one willing to take the company to become one of the best sports brand in the world? Excellent team 1990, have done nightclub singer, entrepreneur and French cabinet minister Tapie bought Adidas, but the acquisition does not give Tapie was "seriously ill" Adidas bring good luck, 1992 , Penton company has bought 20% stake in Adidas, Adidas took over, but when you see the risks, even the battalion's 20% stake also intends to sell. nike shox tl3 In 1993, after two to change the owner of Adidas, has been sold to an investment company. The investment company from "losses Master" Louis Dreyfus leadership, he was the CEO of Adidas, this time Marketer Strasser, and experienced design and creative genius of Peter Moore has also Join Adidas, two people had been "Air Jordan" people behind the. Adidas has been formed in the plight of a good team. Bull's-eye target - shooting When new management took over the company, the company the following three main series of products: sports apparel, footwear and sports athletes hardware devices (such as soccer, basketball, racket, etc.). After some time of research and observation, nike air max 90 after the products they decided to carry out their new positioning, new product strategy is the positioning of the Guan Jian Xiang Mu to 划分 by sport, such as football market, basketball Shi Chang Deng. Divided according to sport the new product positioning to be more agile in the market with Adidas response markets have any problems, Adidas will soon have the corresponding high-level strategies, which address the company 80 years there market reaction chain "rust" issue. nike Chaussures In addition, movement of people of different levels of consumption are different, the new product positioning to high-profit products emerged in the development of a new brand marketing strategy, there is a degree of relevance. "Low intervention" leadership style In addition to changes in product positioning strategy, as the Adidas in the history of one of the most successful CEO, Louis Dreyfus's leadership style is more focused on business marketing plan "low intervention" but also because of this "low-interference "Attitude, Louis? Dreyfus as a mere symbolic CEO, rather than the actual nature of the CEO, but it was Louis? Dreyfus such "low intervention" leadership style revived in Adidas thought reform process has played a crucial role. nike air max As Louis? Dreyfus's closest partners, Delaney said: "People say he is a business genius, in fact, he did everything just stopped shaking his head refused to start nodded." When We asked: "What we can do this ad?" He would reply: "YES!" When we asked: "What can we do for this money?" Very happy he will be very positive answer: "Can!" In Louis? Dreyfus seems that the success of an enterprise and the leaders have a significant relationship between leadership style, as corporate leaders, if for his subordinates to make good recommendations for each intervention should come in "mixing" themselves or simply refuse to , nike shox r4 it is difficult to rapidly growing enterprises. Years, adidas not only in design, functional new breakthroughs, representative of the design concept of three lines in the popular trend is another trend, off, new generations of young swept the formation of present day popular new style, to lead the global movement of goods into the the vision of a more diversified