Nike: outside of "Monk" hard Scriptures

Nike has its own different magic weapon, one innovation, one marketing. In the wave of economic integration, is facing increasing competition, various enterprises, including multinational giants, including one after another to build a more scientific enterprise management structure, such as corporate boards and management to maintain the relative independence. To this end, the total number of such enterprises contributed to the founder of the front retreated from fame behind the scenes news. nike air max 95 However, the following things are not so simple. Place in the world's leading sporting goods company Nike Group --- the most senior management of concussion has become a testament to this. Prior to Nike on the Ren Ganggang more than a year of "foreign aid" as president and CEO William Perez and Philip Knight, founder and Chairman of the Board disagreed with the ultimate resignation of his seat as Nike has been served by the 27 years of brand affairs director Makepake take over. The personnel turbulence in the sense meant Nate system a year ago, corporate efforts to reform a failure. air max 2010 There is no doubt that Nike founder Knight is so proud of Stanford University MBA student. Who had been a college track and field team player with experience he found the poor quality of American sports shoes shortcomings, and thus initiation of the U.S. in a better idea of sports shoes. This is Knight's track coach Bill Bowerman in the school of thinking. In 1964, Knight and Bowerman funded 500 U.S. dollars each, the predecessor --- to create the Nike shoe company in the Blue Ribbon. Later, Knight bought from the hands of a college student that is now ubiquitous Nike logo, then spent only 35 dollars. Founded initially as poor performance, Knight even had an accountant and work to supplement the family income. nike air max ltd Famous footwear giant Adidas will not think of how it is this in just 35 dollars will buy the brand in the future growth of the brand to make it afraid of billions of dollars worth of powerful opponents. Nike has its own different magic weapon, one innovation, one marketing. Nike product innovation speed is amazing, it introduced new products each year even as many as 120,000 kinds! The last century the late 80s, Nike shoes, once developed gas introduced and successfully selling the world. In addition, sports marketing is the most rely on the marketing of Nike. It costs as much as the marketing year from 200 million U.S. dollars, Michael Jordan, Tiger Woods, Andrea Vargas of these world-class sports stars have both been heavily Nike "buy", which stars as Nike shoes achieved a lot in global popularity. In the unique product design and effective marketing tool with the help of Nike, expanding market share and eventually shake the Adidas sports shoe market dominance and become the most famous sporting goods market, worth billions of dollars in brand . In 2004, the European football market, Nike has 35% share for the first time more than 31% of Adidas. Knight, Nike's success will also pushed the forefront of the U.S. rich list. In the "Forbes" magazine America's richest standings, Knight once to 7.4 billion U.S. dollars of personal assets ranked No. 22. The late 90s of last century, the pace of growth gradually slowed down Nike, 30% earnings growth in previous years has become in the past. Knight admitted that Nike, it has been a great program, relying on the intuition is growing. Today, Nike has become the industry's leading companies, Knight recognized, it has to change when the need for discipline and innovation, creativity and organization to find a balance between. From the outside to find a CEO for Nike is a way to maintain this balance. In fact, since 1999, Knight began to form on the new management team, the introduction of management ideas from outside, new executives from Pepsi's CFO Tony Blair is an example. Meanwhile, Knight has also been integrated supply chain systems, expansion of product lines, adding new brands and a series of attempts. nike air max tn When the phase in a consumer products company in a responsible position when Perez, Knight of this without any experience in sports marketing, "airborne" has full confidence, he humorously said, Perez had the experience of long-distance running, Nike is more suitable than others. The successor, Felipe Perez Roque said he was Knight's faithful followers will adhere to in accordance with the idea of Knight's business of acting. But a year later, the two of management philosophy of running not only not good, but is farther and farther. At the same time, Nike has been in the market, increasing pressure. The summer of 2004, the world's second largest sports brand Adidas and Reebok merged third-largest brand, Nike form a pincer attack on the battle. In the increasingly fierce competition, the end of 2004 Nike began the global order is not very satisfactory, in Europe and Japan have greater resistance. From December 2004 to April 2005, the Nike global shoes, clothes, orders the past two years the growth rate is the slowest growth. Share prices have fell 3%. Although Nike is "Justdoit", "Ican" the concept of breaking the "Adidas invincible," the prophecy, but this concept really help the alien's "Monk," a good read by Nike their own, That is another matter. In fact, although Knight by the end of November 2004 declared the seat from the president and CEO stepped down, but he was still with Nike's running closely together. And corporate fashion, creative image distinct, Knight, who exudes all the characteristics that he was called "Fortune" 500 U.S. companies, "CEO of the most bizarre" in the name. Knight concluded that, different cultural and business characteristics make it difficult to adapt Perez Nike style, in the management of confusion, affect the company's performance of normal play. nike air max 2009 This time, to be sure, Knight finally --- the original charge in exchange for veteran employees of Nike products and brand marketing of Parker. And Parker's original post by the same person as the senior Nike Charlie Denson took over. Many in the industry have questioned whether this may mean that Nike is still difficult to manage beyond the old stereotype. Results of what will happen in the end consumers only other analysts and observers for an answer. , NIKE FREE to the two directions: first, through a large number of laboratory tests, the existing FREE5.0, FREE4.0 version of the further development while ensuring the performance, so that the effect of barefoot more and more obvious, the development the FREE3.0, FREE2.0 version of the product, which is designed for professional athletes. Second, and AIR, SHOX technologies combined with the development such as basketball shoes, football shoes FREE6.0, FREE7.0 version of the sports shoes. Although this is the development of two completely opposite, but their goals are the same, that is, athletes and enthusiasts around the world to provide the best sports shoes. I believe that through understanding KongZhong shoes, you will love it.